Kid Cudi announced a collaboration with adidas on his instagram. There are no details on the adidas x Kid Cudi collaboration yet, but it is known that a new product should appear by the end of the year. Prior to this, the rapper had already worked with adidas on the Asterisk Collective platform, presenting adidas Originals TRESC Run sneakers.
News about the partnership appeared after the buildings in New York, Los Angeles and Miami (where the Rolling Loud festival, which was hosted by Kid Cudi) was held, were pasted over with mysterious posters with reference to adidas.com/kidcudi. Now on this page you can subscribe to updates about the project. The posters also depict a blue head with a burning moon, which will become the logo of the adidas x Kid Cudi collaboration. The representative of the sports brand confirmed that the rapper collection will include shoes and clothing.
Kid Cudi has gone to the bright side: an interview with the founding father of alternative hip-hop for GQ on the link